Senior Vice President, Chief Marketing Officer

As the Chief Marketing Officer at Cambridge Savings Bank (CSB), Lisa Rodericks is passionate about translating CSB’s Always You.® value proposition into exceptional experiences for the Banks customers and the communities it serves.

With a career spanning over three decades in the financial services industry, Lisa has honed her expertise in a range of strategic, customer-centric roles at leading institutions such as Santander, Mercatus (a boutique financial services strategy consulting firm), Bank of America, Fleet, and BayBank.

Her deep industry knowledge in marketing, business process design, market research, and customer lifecycle management empower her to drive high-impact, tailored experiences that align with both customer needs and business goals.

At CSB, Lisa leads the development and execution of the bank’s brand, marketing, and customer relationship strategies. She oversees key areas including advertising, market research, communications, and customer segmentation, with a clear focus on nurturing long-term relationships across consumer, small business, and commercial segments. Under her leadership, CSB continues to create innovative, customer-first connections that foster loyalty and drive growth.

Beyond her professional achievements, Lisa is a passionate advocate for empowering women within the workplace. She proudly serves as the Executive Sponsor of the Professional Women’s Group at CSB, providing mentorship and support to help women within the organization reach their full potential. In addition, Lisa is deeply committed to making a broader impact in the community through her role on the Board of Directors at Bridges Homeward, an organization that supports and advocates for children, families, and individuals in need of stable and permanent relationships in life.